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(More customer reviews)Flameout is a careful and well-researched look at an almost long-term success story. During the rise of the fast food industry, Burger Chef was neck and neck with McDonald's and others in the race for market share. But the ever-changing, out-of-touch management and mandates on the store-owned and franchised locations ultimately led to its downfall. The message is control and originality matter. This is an interesting and nostalgic look at a Midwestern institution.
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This is the story of the greatest might-have-been in the history of the fast food business.How did a company that began almost by accident become the innovation leader by 1960?What caused a decade-long slide that began right at the moment of their greatest success?Understanding begins with studying the experiences that forged Burger Chef and its leaders, and then learning from the mistakes corporations can make when they replace innovation and entrepreneurship with process and control-a lesson as important today as it was a half-century ago.
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